Hi! My name is Lisa.

I’ve been watching people and the way they dress for as long as I can remember. Not in a runway kind of way. More in a what-are-you-trying-to-tell-the-world-with-that-t-shirt kind of way.

The story starts with my grandfather. Vietnamese, recruited by the French army during World War II. He spent months on a ship to France, looking after soldiers' uniforms (pressing, repairing, tailoring). He never made it back home. With limited abilities to speak or learn French, he opened a tailoring shop in Paris, met my grandmother and started a family. 

I didn’t grow up dreaming of fashion weeks or designer labels. I never planned to work in Fashion. Sure, I love it but mostly as a form of expression. A language. Like most of my generation, I’m aware of trends, but I’ve never been obsessed. I was way more drawn to branding, storytelling, technology, how clothes shape perception and enable people to connect.

And for a while, that’s exactly where I headed. Technology, Innovation, Advertising, marketing, building brands.

But at some point, impact became the priority. And when I stopped to ask myself where I could really make a difference, I had to admit: Fashion was the thread that had followed me all along. It’s where my experience lives. It’s what I know best.